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USER RESEARCH & UIUX | FALL 2023

GROUP: GRACE TSENG, YOUJIN CHUNG, EMILY ZHANG, ISA BLAIR, JASMINE SAMPSON

DOORDASH
SPONSORED PROJECT

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brief

How might DoorDash expand its presence in hospital settings by developing product and design strategies that cater to the unique needs of patients, visitors, and healthcare workers, capturing hyperlocal demand where convenience, speed, and accessibility are critical? We were tasked with conducting user research to gain deeper insights into the current delivery scene within hospital settings, focusing specifically on the needs and behaviors of hospital workers and staff.

THe problem

DoorDash wants to understand how to:
Grow customer base (specifically clinical non-nurses)
Ease the user experience 
Save cost and time

Process

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SOLUTION

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